Strategic Intent Before Creative: A Guide for Higher Ed and Nonprofit Marketers
Higher ed strategic marketing tips
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STRATEGY | BRANDING | ACTIVATION
vernadonovan
Oct 26, 20234 min read
#2 - Ready, Set, Go: Refreshing Your Brand, Messaging, and Content - Higher Ed & Nonprofit Marketers
Welcome to the second blog post in our series on "Assessing Your Brand". In the first installment, we dived deep into the significance of...
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vernadonovan
Aug 22, 20232 min read
#1 Ready, Set, Go! Time to Assess Your Brand
How to be a proactive higher ed brand marketer.
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vernadonovan
May 9, 20232 min read
To Centralize, or Not to Centralize, That is the Question:
Benefits of Centralized vs. Decentralized Marketing in Higher Ed and Nonprofits
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vernadonovan
Apr 11, 20233 min read
5 Ways to Build a Higher Ed Lifestyle Brand
When you think about lifestyle brands, who comes to mind? Patagonia? Subaru? Peloton? What about Red Bull, Lululemon, or Airstream? All...
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vernadonovan
Mar 5, 20233 min read
No budget. No problem: 5 ways to get closer to your customer.
In higher ed, we are lucky. Our consumers are walking in our buildings, engaging around campus, participating in extracurricular...
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