STRATEGY | BRANDING | ACTIVATION
Brand and Messaging Strategy
Clarifying, building, and sustaining a strong brand requires a comprehensive, data-driven, and honest evaluation led by seasoned professionals. Beyond the actual brand “project,” we help you increase the success of your brand initiative leveraging our experience collaborating, navigating, and negotiating within the unique higher ed and nonprofit decision-making process.
Brand Research
Using both qualitative and quantitative research, we’ll uncover what’s important, how decisions are made, which competitors are in the consideration set, equities you own today, and could own in the future. Custom topics can also be explored.
Brand Strategy Platform
Based on comprehensive brand research, we develop a brand strategy platform including a clear and compelling brand promise, positioning, statement, proof points and persona.
Message Mapping
Starting with your value proposition, we build your brand story based on your What, How, and Why. Beyond tag lines, we break down how to tell your story with detailed proof points and benefits that are unique to your brand, ensuring your entire team has a roadmap for audience-specific and overall messaging.
Brand Architecture
Over time, some organizations experience a proliferation of “brands” or “logos” which creates confusion, added costs, and ultimately dilutes your brand. GreenLight can create an optimal structure that distinguishes your master brand, sub-brands, and product and services, as well as provide a framework for evaluating new offerings in the future.
Visual Brand Identity
Whether your brand identity has lost its focus or you’ve decided to take your brand in a new direction, we can realign, renew, or create a whole new visual identity for your brand.
Comprehensive identity and brand guidelines include logos, color palettes, typefaces, wordmarks, brand architecture assets, and design templates. We can also update your existing materials, create new ones, or train staff.
