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New Program Assessment and Launch 

Before you invest in building a new program or service, it is critically important to assess the short-term interest and long-term viability of your idea. 

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Market Assessment

Using a variety of data sources, GreenLight analyzes the market landscape and trends, customer needs and competitive environment to help you determine a go or no-go decision with confidence.

Launch Planning

Knowing the market demand exists is only one part of the equation. The ability to launch a new program or service requires an articulation of your unique value proposition, key messaging, and creative, targeted marketing tactics all working in sync to raise awareness and activate your customers.

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